‘What do you wear to bed?… So I said Chanel No. 5! Because it’s the truth…’ Great marketing for Chanel and I really do think MM hid how clever and witty she really could be (and I’m biased because I’m a fan!). The audio clip of the interview by Marie Claire journalist Georges Belmont in 1960 was found by Chanel and is used in their beautiful new ad – it makes me want to buy ‘No. 5’ but I’m more of a ‘Mademoiselle’ fan.
See the full story and hear the actual recording (at the very end) in this clip.
Watch the latest ad here.